Louis Licari is a name synonymous with perfect color. Originally trained as a painter at Syracuse University, Louis Licari has taken his artist's eye and put it to use as a colorist.  Considered one of the world's leading colorists, Louis uses his talents to offer women hair color perfectly suited for their skin tone, facial features and lifestyle.  Louis truly believes that, "The right hair color can lift a complexion and take years off a woman's face."

Louis started his career at the bottom. shampooing heads at an upscale salon, and literally worked his way up to high above Fifth Avenue, the location of his New York salon.  Since 1987 Louis has been owner and creative director. 

Often referred to as the "King of Color", Louis's secret to his long-standing reign is his ability to create modern color that works for the individual woman.  Shying away from the trendy hair color of the moment, he is more concerned about how the color works for each person. 

It's no secret that anyone sitting in Louis's chair automatically feels special.  Whether she is an actress, a runway model or a businesswoman, Louis is known for providing all clients with his undivided attention while he listens and assesses their color needs.  These personal standards help to explain his sought after status on both coasts.  Although Louis's list of celebrities is far from short, he has the impressive ability to keep his feet firmly planted on the ground.

In 2006 Louis launched the Ionic Color Preservation SystemTM, his hair care line made especially for color treated hair.  The Ionic Color Preservation SystemTM includes shampoos, conditioners, and styling products all containing special ingredients to preserve and protect hair color. Louis took the guess work out of hair care by using simple names that describe their use, such Daily Shampoo, Daily Conditioner, Root Lift, Molding Creame, and Finishing Spray.

Louis joined NBC's Today Show team as a "Contributing Editor" many years ago. As of January 2008 Louis can be seen every Thursday on the Today Show's "Ambush Makeover" segment.



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